As evidenced by most of the Initiatives, in order to achieve satisfactory outcomes in
terms of achieving urban design aims, a co-operative approach is necessary between
Council Divisions. In most cases, implementing projects involves more than one division
and the need therefore exists to balance the objectives of each Division to ensure a
satisfactory outcome for the city. Certainly the criteria outlined above are a "catch-all",
for Council projects, but improving the way we work inter-divisionally, should address
these issues as a matter of course ensuring that all possible related matters have been
dealt with. This relies on the project manager involving all interested parties in a project
at the initial scoping stage and identifying relevant issues. This multi-disciplinary
approach to project management is used in some projects which retain the support and
ownership of the divisions involved. In other projects that do not take the same
approach, conflict interdivisionally has resulted and the outcome on the ground, has not
been satisfactory. The most commonly cited example of this is the demise of the
umbrella in Umbrella Park - its purpose as weather protection was made somewhat
redundant following kerb widening.
In working with outside agencies, the Council needs to look at how we can maximise the
opportunities available to us. By assessing where it may have some leverage in any
situation of negotiation, the Council has an opportunity to achieve more from its actions
than the direct outcome it is seeking. This can be in several ways:
Council as Catalyst
The Council can simply appeal to a party's self-interest. For example, in the Lombard
Carparking Initiative, one of Council's goals is to achieve a better connected and safer
piece of public space.
In order to achieve this it needs the cooperation of the other parties with property in the
immediate area. What they gain is access onto well designed public space which, in
giving them another frontage, enables them to maximise the exposure and access to
their businesses. It also gives them the opportunity to use the public space as an
extension of their business, particularly valuable where it is a cafe or restaurant where
the space can be used for outside seating. In this way of negotiating, Council needs the
co-operation of private land owners to achieve public goals and can offer better individual
conditions to them in exchange.
Seed Money
The Council can improve the public environment by helping "kick start" specific projects
that contribute to achieving public goals. For example, it offers and encourages owners of
earthquake risk and heritage buildings to accept seed money to strengthen and conserve
their buildings. It is not a significant contribution financially, in most cases, but is
frequently sufficient to start building owners considering this as an option at no initial
cost to them. Council achieves its heritage goals and incrementally changes attitudes to
heritage buildings and their re-use.
Land Swap.
Where there is a specific piece of land the Council doesn't own, but it needs in order to
achieve a particular public goal, it may consider swapping another piece of land that
meets the needs of the owner of the land it wants. It may even be of more value but the
Council may be prepared to accept this cost as a cost of achieving its goal. An example of
this is seen in the Lombard Carparking Building Initiative where the Council purchase of
the Umbrella Park site would facilitate the opening up of a public route through the area.